Golden snacks


View case study

Dog finder


Golden snacks is an application that helps young adults to get on track with their finances and learn how to manage their money wisely.

About the project

  • Young adult do not care about their finances and know how to use money wisely.
  • Users are not aware of what steps to take to maintain financial wellbeing. What triggers them to care about finances are special occasions such as getting married or buying an apartment.
  • An application that helps young adults to maintain financial wellbeing through a platform that motivates them to achieve their dream.

User Research

    Goals & assumptions
  • Connect dogs with potential owners and create more adoptions.
  • Owning a dog demands money, time and activity. The assumed persona is an active and urban young adult.
  • I interviewed our assumed users about their behavior, needs and thoughts around getting a dog and adopting from a shelter.

Meet the users

  • Interviewed over 10 people about their behavior, problems and needs around financial stability. I interviewed young adults, both students and professionals. The interviews showed that there is a distinct difference between how students and professionals think about finances. Students are thinking short-term, worrying about day to day expenses and how to manage their their money month to month. Professionals had more problems and concerns regarding long-term finances such as retirement, investment and savings. In addition, many professionals showed a lack of knowledge when it comes to especially investments and retirement.

Framing the problem

    Lack of motivation
  • Users feel that they lacked motivation to care about their finances. The biggest trigger was during a special occasion, such as wedding, buying a house or moving.
    Lack of knowledge
  • Users feel unsure about their own knowledge around finances and how to manage money. Users are especially concerned when it comes to investments and retirement.
  • I kept hearing over and over again how users felt that the adoption process was complicated and they did not know what shelter to trust.


  • From the user interviews, I could identify two main personas.
  • Emma, 34
    Emma is a product manager in San Francisco. She is engaged and will get married in about a year. She feels that financial wellbeing is currently where she is at, but she lacks a lot of knowledge of how to use her money wisely in a long-term perspective such as investments and retirement. What trigger her to think about her finances is that she is saving up for the wedding.
  • George, 23
    George is a student and he is facing mostly short-term problems regarding month to month expenses. Since he is not in a place in his life when he has an urge to think about long-term financial wellbeing, we decided to put his persona on the side for now and focus on Emma who is our main target.

Exploring ideas & concepts

Value prop concept sketching

After synthesizing the user interviews and clarifying what problems the product is going to solve and for who, I used value prop to place the personas in their environment. After sketching the user scenarios I could identify what to focus on.

Low-fidelity wireframes

Created low-fidelity wireframe and a first interactive prototype for testing.

User Testing

User Testing

Did user testing on my first low-fidelity wireframe. Users gave my valuable insights and I found patterns in my interviews that I could later on make changes to for my next round of testing. I found that users had a difficulty knowing why to send the report card to themselves on email, so after trying out different options, I found a way to present it so users felt more hooked. Users also said that they did not feel comfortable giving specific details about their different accounts. I tested an option where users could choose between three options instead of being specific about their account details and found out that it worked well.

I do not feel comfortable giving this information

- Jimmy

Why do I want to email this to myself?

- Sophie

The most exciting part is filling out my goal.

- Anna

Ideration - part 1

Ideration - part 2

Ideration - part 3

The solution

  • With an interactive onboarding, the app learns about the users and connects it with a dog that suits their lifestyle.
  • Watching the dog on live-stream directly in the app, helped the user to feel more confident in that it was a kind dog and it helped create a desire to book a meet-up.
  • Swiping between dogs and having a third-party communicating with and certifying the shelter helped with the overall adoption process.