Research & Product Design
I've been fortunate enough to work with Golden Snacks—a fintech startup in San Francisco on a mission to empower people's holistic financial wellbeing. I worked on user research, product design and visual design. This is the first project I did with Golden Snacks—a service helping people to get a better understanding if they are financially in a good place.
After the interviews and framing the problem, we went back to our client with the insight and did a sketching exercise together with the two founders. It was a valuable session—not only for the design process, however, we became closer as a team. I strongly believe that the more people you can bring into the design process who are not designers—the better the outcome.
Based on the exploration of ideas & concept, I was able to design a first version of the landing page in low-fidelity.
Users did not feel excited about filling out information, but did feel excited about setting a goal. Based on this feedback, I could change the user flow and put the goal in the beginning of the journey. This also helped users to understand the purpose of filling out information.