Road by Rapha is a school project from my time Academy of Art University. I decided that I wanted to build a digital product for Rapha—a cycling brand that I truly admire. The project spans product thinking, visual design and user research.
About the project
- Problem
- How can Rapha extend their digital presence?
- Insights
- There is unused potential in Rapha's ability to provide local city guides.
- Solution
- A city guide application that helps cyclist to find routes while traveling in a new city.
RAPHA DIGITAL AUDIT
While going through Rapha's current digital presence, there was an opportunity to dig deeper into their current video guides (edit)
Personas
- Charlotte the cyclist, 25
Charlotte is a very enthusiastic cyclist who has been cycling for over 10 years. She is a member of Rapha's cycling club and enjoys watching the city guide videos to discover new places to travel to.
- Thomas the Traveler, 30
Thomas is an active dad who loves to travel and explore new places. He is a recreational cyclist, but does not necessarily bring his bike while traveling. He is not a member of Rapha's cycling club, but would consider joining.
Exploring ideas & concepts
Final UI