Road helps you find the perfect cycling routes when exploring a new city.
All images & illustrations are original content created by Rapha or other sources.
Road by Rapha is a school project from my time Academy of Art University. I decided that I wanted to build a digital product for Rapha—a cycling brand that I truly admire. The project spans product thinking, visual design and user research.
About the project
How can Rapha extend their digital presence?
There is unused potential in Rapha's ability to provide local city guides.
A city guide application that helps cyclist to find routes while traveling in a new city.
RAPHA DIGITAL AUDIT
While going through Rapha's current digital presence, there was an opportunity to dig deeper into their current video guides (edit)
Charlotte the cyclist, 25
Charlotte is a very enthusiastic cyclist who has been cycling for over 10 years. She is a member of Rapha's cycling club and enjoys watching the city guide videos to discover new places to travel to.
Thomas the Traveler, 30
Thomas is an active dad who loves to travel and explore new places. He is a recreational cyclist, but does not necessarily bring his bike while traveling. He is not a member of Rapha's cycling club, but would consider joining.